Christmas greetings from our Chairman of the Board
An unusual year with dramatic events
We are coming to the end of a very unusual year. A year of dramatic events unlike any we have seen in decades. No one could have imagined that a full-scale war would break out in central Europe. At the same time, we had to cope with the Covid-19 pandemic. Despite all this, we live on in everyday life and perhaps realize and learn to take part in many beautiful and wonderful experiences that ordinary daily life can offer.
For us at Fondita, it has of course also been an unusual year. In addition to the negative reaction of the stock market due to the above-mentioned, we employees have been working quite a lot remotely.
Fortunately, this situation has changed, and we can get together again in the office. This has inspired us to make improvements to our office space. We work in what can be described as office landscapes. We have now spruced up our meeting spaces so that they are more attractive to our visiting customers and also serve as cozy gathering places for ourselves. I hope we will be able to arrange more visits for you to our office in the coming year. Welcome!
We have also continued to recruit competent people both here in Helsinki as well as in Sweden and Germany. Our efforts to gain visibility in various media have been very well received and have also resulted in a high level of interest and willingness to work with Fondita. A slightly different approach to marketing with video clips and personal portraits has received very positive feedback from both our clients and competitors.
For us at Fondita, our staff, our colleagues, are our most important asset. We feel like one big family. The fact that almost all employees are partners in the company reinforces this feeling.
We are certain that this good spirit and atmosphere of closeness contribute to our ability to offer you great and quality fund management. The motto “if it’s good for you, it’s good for us” should therefore be quite fitting.
Our major undertaking during the year has been the continuation of our efforts to be at the forefront of sustainable investment. Sustainability is a consistent feature in all our eight funds, especially in the Fondita Sustainable Europe fund where it is most prominent. To maximize our expertise in this field, we work closely with the academic community and external specialists are brought in to serve on our ESG Committee.
It is always difficult to predict the future so I will not venture to do so here, but I believe we can look forward to the coming year with confidence. Several indicators suggest that the stock market could gain new momentum. We must remember that the stock market is always ahead of the situation. When things are at their darkest, that is usually the best time to invest in equity funds.
With these words, I would like to wish all our current and prospective customers a
Merry Christmas and a Happy New Year!
Magnus von Knorring
Chairman of the Board